Q1: This print advert promotes Fifa 14 by using one of the most famous footballer in the world, Lionel Messi as the central image of the advert. It also promotes Fifa 14 by using some key conventions that have been well established with the brand such as the official font used in all the games.
Q2: In the advert some key conventions I have picked out are the product name "Fifa 14" which is in game cover and it usually has been in the same well established font for all the games. Another key convention used would be the slogan "WE ARE Fifa 14" and this is implying that everyone should play Fifa 14 together as they used a personal pronoun. The central image (key convention) of Lionel Messi, who is wearing casual football clothes helps to put a message across to the audience that it is a footballing game for people who might not have known.
Q3: "The worst Fifa of all time. Players move with the agility of a bus. 70% of the crosses are goals. Players are slow, they can't change pace or direction without losing the ball. EA has done a great job of undoing all the good things they have done for the series in the past 5 years. Please fix this as soon as possible EA.” - this is a very negative comment for the game and if most fans see this they would not be persuaded to purchase the game. “FIFA 14 rocks!!!!! Its the best football game till date. Much more realistic features, improved gameplay than FIFA 13. Awesome game play much slower, which makes it more realistic. Some genuine improvements, particularly in terms of animation, physics, artificial intelligence, and Ultimate Team. Top notch presentation and the usual full suite of licences. Go for it guys.. Worth Buying the game.” – this is a very good review from one of the fans, he/she states all the improvements in the game and everything that’s good in the game play. They even give a suggestion to purchase the game. Every review matters and is very important because if the fans see the reviews and they’re not exactly good then fans won’t purchase the game which means EA Sports will be losing sales from someone’s review.
Magazine reviews are effective in helping to promote the Fifa 14 game to it's target audience because magazines are a form of print media which would be of interest to the Fifa 14 target audience which is of the younger generation. Magazine reviews are also a way of players to feedback to EA about the game and what can be done to improve in the future.
I think that for Fifa 14 they have one of the cheapest way of advertising their game. The young generation are technically hooked onto e-media nowadays playing video games, to communicate generally and about the game and to keep in touch. So by Fifa 14 having quiz competition etc. the game will get broadcasted very quickly.
E-MEDIA
The websites attract and maintains the interest of Fifa 14 fans by regularly updating the page with the latest news about the game, features on the game and releases of future games that might be planned. It also allows them to read reviews from other gamers which helps people to interact with each other. The Fifa 14 wall has over 2 million likes on its Facebook.
This screen grab shows a little opinion check about footballers in Fifa 14, who has the better rates the first two players or the second two. This is a smart way of advertising the game because the gamers will be on this page and obviously share their opinion and everyone won't have the same opinion so that could carry on forever.
This screen grab is from the Fifa Facebook page and shows the Champions League Semi Finals and asks the fans to post who they think if going to be the final two. By doing that they are possibly getting more likes as other people will share it and they are creating conversation on the page so that people can instantly see their other posts. Realistically no-one can predict the final two as they are all good teams.
EA Sports posted this picture of Gareth Bale to show his fans that his Fifa 14 profile is really good. As his stats are all high and its rare for players to have high statistics. This is persuading the fans to buy the game in a unique way because people will specially want to play with him in the game.
The hash tag for the Fifa 14 page for twitter is #Fifa14
The @ for Fifa 14 on twitter is @EASPORTSFIFA and since the World Cup is near so they will be tweeting about that event. This targets the targeted audience and keeps them up to date about what they're interested in (Fifa)
This is an official tweet from Liverpool FC attempting to broadcast Fifa 14 to their football fans. This is a good idea because they are posting to their target audience by doing this. By asking questions lots of people are going to respond and it can even become a trend on twitter where even more people sees it. Everyone would want to know the answer in order to own the game.
This is an official tweet from EA Sports which appeals to their target audience because it allows fans to find out which teams and individual players are the best performing ones and it labels it LEGENDS. This makes a fan interested and they can also see the game as it gets better.
Broadcast
After watching the TV advert on YouTube, I think it attracts the audience by using famous football players such as Lionel Messi and Gareth Bale to promote how realistic the game can be and how much fun you can have playing it. Lionel Messi is trying the van on the advert because he has won the trophy for the Worlds Best Footballer a number of times and therefore if everyone captures him they will want to play the game. The TV advert features the original Ffia 14 font on the van driven and on the buttons pressed inside the van, it also features a number of famous footballers like Ronaldo, Gareth Bale and Chicharito. It also features music artist Drake, it shows a number of different people (young, old, black, white, mixed raced, indian, chinese and even couples), by doing that Fifa is trying to imply that this game is suitable for ANYONE to take part in and it widens their target audience even more. It also features the slogan "WE ARE FIFA 14"
The Fifa 14 trailer on YouTube uses the same graphics as the actual game and also used real life people and backgrounds to create the correct atmosphere. The trailer is effective in promoting the game because it creates a buzz with all the new features & uploads that have been added to the newest version.
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