GTA 5 case study

Print

This is an example of print advert that was used to help promote GTA 5. There are three different billboards with the game on it; they all have a different picture of the main character in the game. This is a good idea as hundreds of people will go past and hopefully they’ll be persuaded to purchase the game. They used three main central pictures for all of them, the main title was also added and the release date is there for people to see therefore they are all key conventions. The colours that were used is a key convention as it represents the video game. “Memorable missions, barnstorming heists, amusing side objectives and an almost impossibly immersive world to explore, make for the best Grand Theft Auto since Vice City and San Andreas.”  This review shows that GTA 5 have been improved since the other GTA in the past. “Clearly the best GTA game i have ever played. The world's large, massive and amazing. So many features to explore. The Online features makes the game even more amazing. Rockstar Games's best release ever. I appreciate all their hardwork in making a superb game like this Thank you Rockstar Games!”  This is another review for the game and it is a positive one, this shows that it is a good game. “. . . GTA V has little room for women except to portray them as strippers, prostitutes, long-suffering wives, humorless girlfriends and goofy, new-age feminists we’re meant to laugh at.”  That is a very bad review because it shows that the game isn’t really suitable for young children, but really they are the ones playing this games. If they learn these things from a young age then they are likely to try in and prostitution isn’t good.

GTA 5 is featured in this magazine front cover because they were trying to promote the game to their targeted audience, this is successful as they could read about the game and maybe even see good reviews. The central image they used is two men holding big guns and a gas mask…this implies that the game is something like that and if people see this they will want to play the game. 

Broadcast

GTA 5 did use a trailer to promote the game, to be honest it worked because when I saw it I was persuaded to buy the game. This is a very effective way to promote a game because all the young generation (which is their target audience) are always on YouTube watching something and by them putting a trailer on YouTube it is an easy and free way for everyone to see it. (http://www.youtube.com/watch?v=KUKNCpSiSMI&safe=active ) This is a link to one of the launch party for the game before it came out. This is a brilliant way to promote a game because they are discussing everything about the game and the viewers will see. They also play the game in the launch party, show game clips and this is making the viewers want to play as well. 

E-Media

On the official page they put things like different competitions such as to win the game, to win a t-shirt and even hats. This makes people even more interested because if they saw the trailer and liked it they’ll be interested to join the competitions and obviously everyone isn’t going to win so they gain a lot of fans. On the website a smart thing they done before the game came out was added a countdown to when the game’s being released, this is showing people how long they have to gather money to buy the game. They have options to share their posts on Facebook, Twitter and YouTube, if anyone shares it all their friends will see and that it a great way to promote a game.  GTA 5 does have a YouTube channel. On their channel they have uploaded a whole load of GTA 5 clips, but they have also uploaded other games they have made…This is a great promotion technique because anyone who have subscribed to them will see all their posts. This stuff helps promote the game because after seeing a game you might like it and want the game. Without this way of promotion they would have had to spend a lot of money promoted, but through YouTube they can also earn money promoting. The Facebook wall for this game has over 20 million likes. The company have used Twitter in many different ways for promotion for example getting celebs to post competitions and the game, the official page done this as well and they are gaining a lot more fans from this. They even use hash tags and this could turn into a trend and even more people on Twitter will see it and might be persuaded. 

fifa 14 case study

PRINT

 Q1: This print advert promotes Fifa 14 by using one of the most famous footballer in the world, Lionel Messi as the central image of the advert. It also promotes Fifa 14 by using some key conventions that have been well established with the brand such as the official font used in all the games. 

Q2: In the advert some key conventions I have picked out are the product name "Fifa 14" which is in game cover and it usually has been in the same well established font for all the games. Another key convention used would be the slogan "WE ARE Fifa 14" and this is implying that everyone should play Fifa 14 together as they used a personal pronoun. The central image (key convention) of Lionel Messi, who is wearing casual football clothes helps to put a message across to the audience that it is a footballing game for people who might not have known. 

Q3: "The worst Fifa of all time. Players move with the agility of a bus. 70% of the crosses are goals. Players are slow, they can't change pace or direction without losing the ball. EA has done a great job of undoing all the good things they have done for the series in the past 5 years. Please fix this as soon as possible EA.”  - this is a very negative comment for the game and if most fans see this they would not be persuaded to purchase the game. “FIFA 14 rocks!!!!! Its the best football game till date. Much more realistic features, improved gameplay than FIFA 13. Awesome game play much slower, which makes it more realistic. Some genuine improvements, particularly in terms of animation, physics, artificial intelligence, and Ultimate Team. Top notch presentation and the usual full suite of licences. Go for it guys.. Worth Buying the game.” – this is a very good review from one of the fans, he/she states all the improvements in the game and everything that’s good in the game play. They even give a suggestion to purchase the game. Every review matters and is very important because if the fans see the reviews and they’re not exactly good then fans won’t purchase the game which means EA Sports will be losing sales from someone’s review.

Magazine reviews are effective in helping to promote the Fifa 14 game to it's target audience because magazines are a form of print media which would be of interest to the Fifa 14 target audience which is of the younger generation. Magazine reviews are also a way of players to feedback to EA about the game and what can be done to improve in the future.

I think that for Fifa 14 they have one of the cheapest way of advertising their game. The young generation are technically hooked onto e-media nowadays playing video games, to communicate generally and about the game and to keep in touch. So by Fifa 14 having quiz competition etc. the game will get broadcasted very quickly. 

E-MEDIA 

The websites attract and maintains the interest of Fifa 14 fans by regularly updating the page with the latest news about the game, features on the game and releases of future games that might be planned. It also allows them to read reviews from other gamers which helps people to interact with each other. The Fifa 14 wall has over 2 million likes on its Facebook. 

  This screen grab shows a little opinion check about footballers in Fifa 14, who has the better rates the first two players or the second two. This is a smart way of advertising the game because the gamers will be on this page and obviously share their opinion and everyone won't have the same opinion so that could carry on forever.

This screen grab is from the Fifa Facebook page and shows the Champions League Semi Finals and asks the fans to post who they think if going to be the final two. By doing that they are possibly getting more likes as other people will share it and they are creating conversation on the page so that people can instantly see their other posts. Realistically no-one can predict the final two as they are all good teams.  

EA Sports posted this picture of Gareth Bale to show his fans that his Fifa 14 profile is really good. As his stats are all high and its rare for players to have high statistics. This is persuading the fans to buy the game in a unique way because people will specially want to play with him in the game. 

The hash tag for the Fifa 14 page for twitter is #Fifa14 

The @ for Fifa 14 on twitter is @EASPORTSFIFA and since the World Cup is near so they will be tweeting about that event. This targets the targeted audience and keeps them up to date about what they're interested in (Fifa) 

This is an official tweet from Liverpool FC attempting to broadcast Fifa 14 to their football fans. This is a good idea because they are posting to their target audience by doing this. By asking questions lots of people are going to respond and it can even become a trend on twitter where even more people sees it. Everyone would want to know the answer in order to own the game. 

This is an official tweet from EA Sports which appeals to their target audience because it allows fans to find out which teams and individual players are the best performing ones and it labels it LEGENDS. This makes a fan interested and they can also see the game as it gets better. 

Broadcast 

After watching the TV advert on YouTube, I think it attracts the audience by using famous football players such as Lionel Messi and Gareth Bale to promote how realistic the game can be and how much fun you can have playing it. Lionel Messi is trying the van on the advert because he has won the trophy for the Worlds Best Footballer a number of times and therefore if everyone captures him they will want to play the game. The TV advert features the original Ffia 14 font on the van driven and on the buttons pressed inside the van, it also features a number of famous footballers like Ronaldo, Gareth Bale and Chicharito. It also features music artist Drake, it shows a number of different people (young, old, black, white, mixed raced, indian, chinese and even couples), by doing that Fifa is trying to imply that this game is suitable for ANYONE to take part in and it widens their target audience even more. It also features the slogan "WE ARE FIFA 14"

The Fifa 14 trailer on YouTube uses the same graphics as the actual game and also used real life people and backgrounds to create the correct atmosphere. The trailer is effective in promoting the game because it creates a buzz with all the new features & uploads that have been added to the newest version.